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Unique Selling Propositions: Why Should Customers Buy From Me Instead Of My Competition?

2/28/2019

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One of the keys to successful marketing is identifying what makes your business unique and letting everybody know about it.  Read full article by clicking on file below.
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usp_article.pdf
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How to Get Value From A Management Consultant

2/1/2019

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Unlike many other outside services, management consulting is distinguished by qualities that appear less tangible -- and are therefore more difficult to assess up-front. Usually the fee must be set before the consultant's assignment begins. So how can a value-conscious manager make sure the company gets the consulting service, support and results that it's paying for? 

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    Author

    Howard W. Coleman has worked with over 145 clients in distribution management and manufacturing consulting engagements.

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MCA Associates
66 Derbyshire
Derby, CT 06418

Tel: 203-732-0603
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​Email: hcoleman@mcaassociates.com
  • Home
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    • Competitive Advantage Assessment
  • About Us
    • Why MCA
    • Welcome
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    • Preliminary Questionnaire
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  • Blog