The Chicken or the Egg - Value Propositions or SWOT?

Thought Leadership White Paper

I just recently caught-up with a Harvard Business Review blog that discussed, at length, some common strategy mistakes that can derail a company’s strategy.
(http://blogs.hbr.org/cs/2011/12/five_common_strategy_mistakes.html)
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A few of the mistakes; “confusing marketing with strategy” and “confusing competitive advantage with what you’re good at” - got me thinking more about “value propositions” and also why, “SWOT Analysis” often doesn’t live up to expectations. I think there’s a connection, a common thread, between value propositions and SWOT.​

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