Thought Leadership White Paper
I just recently caught-up with a Harvard Business Review blog that discussed, at length, some common strategy mistakes that can derail a company’s strategy.
A few of the mistakes; “confusing marketing with strategy” and “confusing competitive advantage with what you’re good at” - got me thinking more about “value propositions” and also why, “SWOT Analysis” often doesn’t live up to expectations. I think there’s a connection, a common thread, between value propositions and SWOT.
Howard W. Coleman has worked with over 145 clients in distribution management and manufacturing consulting engagements.