One of the keys to successful marketing is identifying what makes your business
unique and letting everybody know about it. This allows prospects to understand
why they should buy from you and reaffirms to customers why they should
continue to do business with you. This is often called a “Unique Selling
Proposition” – a “USP”.
This article explains how to develop a unique selling proposition for your business. It explains what a unique selling proposition is and how to use it. It takes you through a process to clearly gain an understanding of what differentiates your business from the competitors in the eyes of your current and potential customers. “Why should customers buy from me and not my competition? The impact of the answer is a powerful tool in focusing your company on delivering the promise of the “USP”, thereby helping to improve your company’s performance.
Howard W. Coleman has worked with over 145 clients in distribution management and manufacturing consulting engagements.